How blockchain copyright protection can fight piracy

How blockchain copyright protection can fight piracy

Blockchain can help protect content creators and artists from pirates. How does blockchain copyright protection work?

Copyright is still an issue today, and artists and companies are still struggling to get pay for their work and products. But the good news is that blockchain copyright protection is now available and can change that story, forever.

First, let’s give an example oh how the blockchain technology is transforming copyright protection all over the world.

In December, the famous cartoonist Gary Larson, declared that his favourite comic strip, The Far Side, will be available online, with fresh content.

Larson long resisted the appeal of the online as a result of concerns of how his work would be used, and requestion websites to not use his strips from that a late-90s as an “unauthorized” reproduction. He asked, “Please, please refrain from putting The Far Side on the web,” he wrote. ” These cartoons are my ‘children’ of sorts, and like a parent, I’m concerned about where they go at night without telling me.”

So this examples leaves us with the following question: “If more famous struggle with copyright infringements, where does that leave the rest of us?”

Fortunately, copyright protection is just one of the more fascinating use cases of blockchain, and we are already seeing its possible effect, with a variety of organizations exploring the idea.

Here is how blockchain can alter the way we manage copyrights for intellectual property, and how blockchain technology in transforming copyright protection, using examples from bigger publishers.

Why do you need blockchain copyright protection?

To answer how and why we need to use blockchain for copyright protection, we first need to understand the basics of blockchain technology.

Blockchain utilizes a decentralized model that produces a ledger. The distributed ledger records the listings in a way that nobody can ever alter them, and all this need to be confirmed by consensus.

For artists and founders, there are obvious advantages; using blockchain, they can basically timestamp a the creation of something (and after revisions), supplying evidence of possession of the creation. That info will be immediately made public, and could effectively be immune from tampering or alteration.

That evidence of initial ownership is essential if battling piracy and implementing rights claims. A few blockchain copyright service offer you the capacity to determine prospective rights problems –such as somebody seeking to enroll an already-listed product or work, or unauthorized use of a picture –and alert that the first proprietor. Blockchain technology will not eliminate piracy entirely, but it might provide tools for IP owners to enhance and guard their rights.

Smart contracts are another extraordinary feature of blockchain. It enables the ledger to execute transactions between different individuals when certain conditions are met.

Who can help you enhance your blockchain copyright protection?

Many organizations are already researching the way how to use blockchain for copyright protection.
For example, the nonprofit Content Blockchain Project is centred on developing an open standard called the International Standard Content Code identifier, that could be utilized for all sorts of media–such as text, songs, pictures, and movie. The initiative expects to supply the core infrastructure for this system, such as smart licenses for trades.

Po.et is just another project that sees a route to some “better internet” through real-life ownership, in addition to monetization and detection performance. Its own “Proof of Existence” protocol was constructed with these tenets in your mind; although it was initially intended to be built on Ethereum, the team partnered with blockchain development platform Echo and will tie its potential to Bitcoin.

Pixsy is a blockchain-driven service centred on pictures, and it is a thorough offering: it monitors over 50 million pictures throughout the world wide web daily to locate cases of breach of registered images. If it finds an unauthorized usage, Pixsy’s copyright attorneys can ask for fees on your behalf.

Another company is GoChain, a venture blockchain solutions firm which operates with these customers as Lenovo and Microsoft, in addition to Rights Chain, which utilizes blockchain as only 1 part of its own rights management platform (alongside electronic signature technology ). Even giant Sony Music Entertainment Japan has turned to blockchain to get a digital rights management (DRM) solution, employing an Amazon Internet Services-based system to guarantee ownership rights.

China wants copyright protection using blockchain

Copyright law may be complex, and it is different in each country, but it is necessary because it enables artists to sign their work as intellectual property.

The potential of blockchain technology in transforming copyright protection is under a magnifying glass, but we are a long way from mass adoption of using blockchain for copyright protection.

For instance, China’s courts have recently employed a blockchain-based method for demonstrating ownership and handling proof in copyright infringement disputes. China explicitly said that it wants more blockchain in its systems.

A Chinese author, Chen Hongyan has utilized the system to conserve considerable time and money in the process of Implementing IP rights, a part of a broader movement to utilize the blockchain to automate judicial procedures from major Chinese cities.

If this procedure takes off, we might see it used all over the world.

Blockchain, on top of demanded skills in 2020

Blockchain, on top of demanded skills in 2020

Blockchain is the most desirable hard skill in 2020, according to LinkedIn Learning, the education portal of the famous professional network.

After blockchain, cloud computing falls closely, in the second place, on the skill scale.

Thi skill listing is updated annually and it places the skills in demand by companies.

The in-demand hard abilities are chosen out of LinkedIn’s trending job listings.

In 2019, blockchain wasn’t on the listing at all, while cloud computing and artificial intelligence were the most sought after skills from the LinkedIn listing.

The blockchain technology started to gain popularity at the beginning of 2009, promoted by cryptocurrencies, and it eventually evolved into a way to validate and authorise data, due to its secure distributed ledger.

Due to the current shortage of blockchain professionals to serve this emerging industry, LinkedIn urges its readers to start studying the essentials of blockchain engineering.

It’s unclear why blockchain has suddenly been listed on top of the list of most wanted skills by a company, but it might be a sign that the distributed ledger technology is finally shaking off the stigma surrounding it (given by the crypto sector) and moving into mainstream business processes.

The lack of blockchain professionals

Coin Rivet reported in 2018, a 2000% increase in the demand of blockchain experts, based on the UpWork.com freelancer market. The salaries for blockchain professionals ranged from $36,000 to over $200,000 at that time.

During the last year, a significant number of current pioneer companies created blockchain-based products or solutions, legitimising the blockchain’s reputation.

One such example is the partnership between the global remittance supplier, MoneyGram, who has been operating together with Ripple to start new cross-border payment gateways using blockchain.

Another example is Samsung, which has partnered with Syniverse to allow blockchain-powered cellular payments, revealing that the blockchain innovation is a global event.

On top of all these international projects, the Central Bank Digital Currencies(CBDCs) is focusing on increasing blockchain’s demand and legitimacy. This is becoming a priority for authorities in many countries such as China, the USA, and Australia — further increasing the requirement for best blockchain skilled professionals.

Fiat vs Cryptocurrency: Why Crypto will take over

Fiat vs Cryptocurrency: Why Crypto will take over

The cryptocurrency vs fiat debate is not only supported by cryptocurrency enthusiasts, but also by its critics. We all know there are some serious issues with fiat money.

Without a doubt, cash should be less and less by governments, as it’s fueling the black markets from all over the world. Many economists stated that cash usually facilitate the underground economies and it’s not helping the legal ones.

Cash also leads to violent crimes, drugs dealing and illegal immigration. For example, the Swedish government significantly reduced bank robbery by having less cash in circulation.

Many voiced that Bitcoin is used for online crimes, but when it comes to criminals, most prefer real cash. Ironic, isn’t it?

Will Fiat money disappear?

While some economists don’t like cryptocurrencies, they also don’t like the use of fiat currency of today. Some believe that governments will cease to use cash and impose their own national digital currencies. Paper money is outdated and its usage is full of flaws.

History tells private companies develops new technologies, which the governments eventually regulate, and there is no reason to believe that digital currency will have a different fate.

Former International Monetary Fund (IMF) Chief Economist Kenneth S. Rogoff, author of the book; The Curse of Cash, predicted that governments will take over cryptocurrency. Even paper money was first issued by banks and later adopted by governments, as it was a better payment technology.

What will happen if Fiat money disappears?

Does anyone remember who the prime minister of India, Narendra Modi, declared in 2016 that 86% of the circulating cash is worthless on television?

On November 8, 2016, India’s prime minister stated on television that their 2 largest bills, the 500 and 1000 rupees notes, were worthless and his action created a state of cash shortage and panic.

Many Indians were waiting long hours in lines to withdraw cash from banks and ATMs. Businesses were required to enforce a barter system and millions of people had to live without cash for the next 50 days.

Although the reasons behind this massive action were to reduce illegal transactions and to boost the financial sector, it also showed to the world why fiat money is an obsolete technology. Cash can instantly disappear or be declared worthless by a government. The same happens when you store your cash money in your house and you get robbed or a fire destroys your house.

Hyperinflation, a major problem of Fiat money

Because the government has total control over how many new bills are printed and released in circulation, fiat money faces inflation, which is a major problem.

By printing more fiat money, the government devalues the money already in circulation and inflation occurs. In contrast, inflation doesn’t happen with cryptocurrency, because crypto is issued in a limited number. Bitcoin, for instance, has a total amount of 21 million.

Hyperinflation is accelerating inflation, and what happens in Venezuela is such an example. The prices in Venezuela have risen by 12,875% during 2017 and by 85% during December 2017. The economist Steve Hanke from Johns Hopkins University, stated that prices are doubling every 52 days in Venezuela.

This makes Venezuela have the worst care of hyperinflation in history.

According to Wikipedia, Venezuela has overpassed any historical benchmark for inflation and hyperinflation.

In 2014, the inflation rate reached 69%, the highest in the world. In 2015, the inflation rate was 181%, again the highest in the world and the highest in the country’s history at the time. The rate reached 800% in 2016, over 4,000% in 2017, and 1,698,488% in 2018, with Venezuela spiraling into hyperinflation. While the Venezuelan government “has essentially stopped” producing official inflation estimates as of early 2018, inflation economist Steve Hanke estimated the rate at that time to be 5,220%. In April 2019, the International Monetary Fund estimated that inflation would reach 10,000,000% by the end of 2019. The Central Bank of Venezuela (BCV) officially estimates that the inflation rate increased to 53,798,500% between 2016 and April 2019.

This is hyperinflation and it affects the lives of millions of people.

Cryptocurrency vs. Hyperinflation

In 2017, Venezuelans started mining cryptocurrency, using the cheap electricity they had. It is estimated that an individual could make around $500 per month, mining Bitcoin.

Bitcoin is an alternative because it couldn’t be stolen and they can use it to buy products from online shops. Using Bitcoin or Ethereum, one can buy Visa or Mastercard gift cards, which can then be used on Amazon.

This led to a higher price of Bitcoin in Venezuela. Corrupt police are confiscating mining rigs to use them themselves. That’s the only way they can feed their families.

Venezuela Demonstrates why Cryptocurrency will Supplant Fiat Currencies

But most people, who do not mine or own cryptocurrency, can only exchange eggs for other goods and are at the mercy of their president. The Venezuelan Bolivar is worthless outside Venezuela.

And this proves that cryptocurrency can help anyone, to by-pass their government and their restrictive rules and perform transactions cross-border. Such actions enables the average individual with spending power.

No matter what governments do, the problems with fiat currency remain. Although some states try to ban it, it is impossible to totally dismiss it, due to cryptocurrency’s decentralized nature. That’s why many believe that cryptocurrency is the future.

How can blockchain and Social Media work together?

How can blockchain and Social Media work together?

Social media simplified approaches to the way we socialize beyond geographic boundaries and established new ways of communication and influenced the business sectors. But how can blockchain and Social Media work together?

There are a whole lot of privileges we’re enjoying thanks to social media. But there is a huge risk that comes with the conveniences of social media: users’ privacy.

You don’t think there is a privacy problem on social media?!

Look no farther than Facebook’s data breach in 2019. Over 540 million users’ private information was then exposed on Amazon’s cloud calculating service. Facebook is still dealing with the repercussions of the federal investigations within the Cambridge Analytica scandal, which ended with a $5 billion fine, so this newest dilemma over consumer privacy is just one more blow to the people’s trust.

Safety is not the only challenge with social media. Censorship, misleading news and manipulative algorithms are rising issues as well. So what can we do?

Can these issues be solved? Of course, the solution is not to eliminate social media, as it has become an important part of our lives and it is used as a tool which helps create economic value and create jobs.

A social media statistic revealed that:

73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business have been effective.

We can all agree that social media has been of great use in many businesses over the last decade, but the trust build with so much hard work can be broke after such a scandal like the one Facebook was involved in.

The good news is that there is a solution. A little twitch or different approach can protect users from privacy risks. And the blockchain technology can help with this risk. We’re talking about the decentralized way of how blockchain functions. By using blockchain, there wouldn’t be a single entity controlling the entire platform and thus the risk or privacy leaks can be overpassed.

The distinct features of a blockchain can be what social media needs at the moment. Let’s take a look at what exactly are these.

Transparency 

The giants of social media had to spend enormous resources to shut down spam accounts, which were being used to disperse erroneous information.

Meanwhile, platforms that used the blockchain technology are giving their users the option to authenticate, update and use their real-life assets, without exposing them to the risk of these ever being misused. Such a shift can lift a great burden off social media platforms.

Control

Did you know you lose control over your private information, the moment you upload it online?

Most of the time, that data is used to target users and display ads. By using a blockchain platform, the users could control and decide who has access to that information and how it is used.

Freedom

When we talk about social media, we also have to mention content creators, the ones who invest the times to create and publish content on those social media platforms.

The current social media platforms can block and/or demonetize content posted by content creators. On a decentralized platform, there would be no central authority to control the way content is viewed.

How can blockchain and Social Media work together?

What are the alternatives?

How can blockchain and Social Media work together?

At the moment, there are a few blockchain projects aiming to address the crisis going on, but the masses need to hear about them.

This is a list of platforms built using the blockchain technology, that aims to revolutionize the online social media.

Diaspora

With a base of millions of users, Diaspora is using a Distributed Database Network, in which users have complete freedom and privacy.

Minds

This modern platform offers zero censorship of the network, in which the users owns everything. It is considered to be a great enforcer of freedom of speech.

All.me

This revolutionizing platform offers all the features that conventional social media platforms have, with the addition that the users can generate revenue by using it.

Mastodon

This is the decentralized, open-source version of Twitter. Mastodon is an ad-free platform, in which the user controls who sees their posts.

Sola

Sola integrates AI into their platform to ensure that the video content of the platform reaches those users who are interested in it, which helps boosts engagement as well.


Although there are 3.5 billion people registered on online social media platforms, the mass adoption of blockchain-based platforms will take some more time.

Within the constantly evolving state of the online medium, users are increasingly concerned with their privacy. More and more individuals opt for platforms that don’t ask them for their personal data, or which don’t use it.

Although users are still attracted to these traditional online social mediums by transforming it into a business, the platforms need to cut their commission before rewarding the users.

It’s early to predict it, but users’ interest is changing and can lead to the reshaping of what we call today online social networks. Will the giants of today still play the game or is the future going to emerge from the horizon of blockchain?

Open Network service from Baidu aims to help small developers to build DApps

Open Network service from Baidu aims to help small developers to build DApps

Baidu, the Chinese online giant, started a blockchain-based service for developers and small and midsize-businesses to build dapps (decentralized software).

The new service, translated as Open Network from the Chinese, will enable users to develop and deploy applications without building their own blockchain platforms, according to a Chinese media report by STCN, a state-owned daily newspaper. 

The Open Network is a part of Baidu’s business blockchain community Xuperchain and intends to entice smaller users with a better price and technological challenges.

The network can be also considered a way in which the Chinese government tries to embrace the blockchain technology and its desire to encourage its use by smaller businesses throughout the country.

How much does it cost to use the Open Network platform from Baidu?

Baidu stated the price of using the new service can be as low as 1 yuan (US14 pennies ) using its quantity-based fee arrangement until March, according to the report. The new service enables clients to use smart contracts templates along with other practical elements created to boost efficacy, in order to simplify the procedure and build new apps.

According to their site, the Xuperchain system has almost 3.5 million consumers and has processed over 450 million trades. The system has seven masternodes such as Tsinghua University and streaming solutions giant iQiyi to assist and confirm transactions on the stage.

Baidu announced in May it would make its Xuperchain community open source to people and start looking into the possible challenges its potential users could experience.

The new service isn’t the organization’s first attempt to assist programmers to build their own software. In February, Baidu Cloud established Baidu Blockchain Engin (BBE) to handle computing and storage problems for programmers when they attempt to construct programs.

Baidu launched its own Blockchain-as-a-Service (BaaS) platform in January 2018. The system aims to be the blockchain infrastructure for apps. Unlike the newest Company, the BaaS platform needs companies and developers to have their very own blockchain first.

Thank My Famer, the IBM blockchain app that tracks coffee beans!

Thank My Famer, the IBM blockchain app that tracks coffee beans!

Thank My Famer is an app powered by IBM’s blockchain, which produces a permanent digitized series of trades that can’t be changed – monitoring each step of a coffee bean’s journey.

Based on IBM’s Worldwide Blockchain Leader, Paul Chang, every participant to the Thank My Farmer app has a copy of all the transaction information. Each piece of data is added to the blockchain and broadcasted across the community based on each participant’s level of permission. This permits farmers, retailers, and traders to interact better while providing consumers with insights concerning the sources of the coffee.

According to the founder and president of Farmer Connect, David Behrends, the “Thank My Farmer” app provides customers with an interactive map to show the journey of the coffee by scanning a QR-code:

“After scanning a QR-code, consumers are taken straight to a product page that gives details about the coffee they are drinking. Below that description is an interactive map that shows the journey the coffee has taken. We say you can travel the world through a cup of coffee, and we’d like to help consumers visualize that.”

IBM blockchain is powering Thank My Famer app to track coffee beans

How is this different from other blockchain-based solutions?

Although the Thank My Farmer app is powered by the IBM blockchain, Farmer Link is not a part of IBM’s Food Trust Network, which now includes over 200 food providers and retailers such as Walmart and Carrefour. But the program uses the very same assets as the Food Trust platform.

“We took the assets from the Food Trust network and put those in a dedicated environment for Farmer Connect to address the coffee industry supply chain. As a result, Famer Connect doesn’t have to worry about scalability, security and robustness of the network, as everything has already been proven out by Food Trust.”

The purpose of Thank My Famer wasn’t to experiment with new technology but to define a more sustainable ecosystem for coffee farmers, drinkers and the rest of the players involved.

This new Thank My Famer app is different from the rest of the blockchain-based options that allow users to scan a QR barcode to obtain the origin of a particular food item. Carrefour, for instance, the European supermarket, has integrated the QR barcode technology into a few of their goods, but customers are able to just determine where these foods came from. Farmer Connect enables users to make direct donations to farmers, and that is a specific element of the app. David Behrends, the president of Farmer Connect, further clarified this, stating:

“Thank My Farmer app is an industry lead initiative being supported by the entire industry. Others in space are trying to do something similar by showing consumers where their food comes from, but we are addressing issues that the coffee industry is also facing.”

Farmer Connect is considering expanding into other food industries, like cocoa and tea, in which products are created by smaller farmers.